Where the feature earns its place

Tap Tap Go’s product model includes service and product showcases, storefront concepts and links into appropriate checkout or enquiry journeys. Work from the campaign end status and the continuing service information. An old shared link may continue circulating after the campaign ends.

Keep the person in control

Before sharing, review three points: remove expired urgency; check old links; explain any available alternative accurately. Ask yourself: What should someone with the old link understand now?

Imagine this

Hypothetical example

Imagine a business ending a temporary service promotion. In this hypothetical scene, the visitor reaches a clear explanation rather than a stale promise or an unrelated checkout.

Make it practical.

Use this checklist as you read. Checks are not stored.

References & further reading

Tap Tap Go Journal: product context and editorial approach ↗

Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.