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Define the evidence
Review an article against its original purpose. Does it answer a current reader question, attract relevant visitors, support qualified conversations or receive useful references? A low-traffic specialist guide may still serve an important decision. A high-traffic page may need revision if its audience is mismatched or its claims are outdated. Choose among retaining, improving, merging, expanding or retiring based on the evidence and the value to readers.
Make it operational
Before removing a page, inspect its links, saved references and role in the publication’s navigation. Preserve useful information in an appropriate destination and provide a clear route where practical. If expanding, identify the new question or evidence that justifies the work; do not add paragraphs merely to make the page longer. Record the decision and review its effects later. A disciplined publication can become more valuable through better maintained resources even when its total article count grows slowly.
Hypothetical example
A journal finds two overlapping guides, one with useful external references and another with a stronger checklist. The editor combines the distinct value into a maintained resource and handles the old route appropriately. Readers receive a clearer answer, and the publication avoids maintaining two nearly identical explanations.
Make it practical.
Use this checklist as you read. Checks are not stored.References & further reading
Further reading: Google people-first content guidance ↗Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.
