The editorial decision

If a publication is owned or funded by a product company, explain that relationship where readers can readily find it. The disclosure should describe the owner, editorial purpose and commercial links. Do not use an independent-sounding masthead to imply that brand coverage comes from an unrelated organisation. Readers can still value practical guides and analysis when they understand the publication’s perspective and can inspect the evidence behind its claims.

A working method

Create an About page and a short article-level disclosure appropriate to the content. Distinguish educational explanation, company announcement, partner contribution and paid promotion. Review contributor agreements so commercial relationships are communicated accurately. Keep product links useful to the reader’s next step rather than inserting them into every paragraph. Where legal disclosure requirements apply, obtain appropriate advice for the relevant market; a general editorial statement is not a substitute for that review.

Imagine this

Hypothetical example

A company launches a journal about professional identity and payment workflows. Its About page identifies the company owner, and articles distinguish original guidance from product announcements. The publication can build trust through useful work while readers remain aware of the commercial relationship.

Make it practical.

Use this checklist as you read. Checks are not stored.

References & further reading

Further reading: FTC endorsements and reviews ↗

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