TAP TAP GO
Match the verb to the destination
An enquiry route invites a conversation, a booking route concerns an appointment and a payment route leads to a financial process. The actual configuration determines how these steps relate. Do not label a payment destination as a simple enquiry if the visitor will encounter a commitment they were not expecting.
Use clarity to improve the journey
Distinct wording helps people choose the action that fits their stage. A more elegant page is not necessarily the one with the fewest words; it is the one where the next step means what the visitor reasonably expects.
Hypothetical worked scene
In a hypothetical professional profile, the buttons for an enquiry and a paid consultation are clearly different. A visitor can ask a scope question without entering a financial flow, while an informed buyer can choose the appropriate purchase route. The product supports both intentions without presenting them as one ambiguous tap.
Make it practical.
Use this checklist as you read. Checks are not stored.References & further reading
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