TAP TAP GO
Identify material decay
Review pages whose product status, commercial assumptions or referenced sources may have changed. Prioritise inaccuracies that could affect a reader’s decision. A page with modest traffic can still deserve urgent attention if it contains a misleading statement about current availability or economics.
Use performance as a clue
Look for pages attracting relevant readers but failing to answer their next question or generate useful engagement. Read actual enquiries and feedback before deciding that the answer is simply more text. Sometimes a clearer example, updated table or stronger navigation solves the problem.
Record what changed
Keep an editorial note explaining the substantive update and its evidence. Review subsequent reader outcomes without assuming every improvement came from the edit. A maintained publication should become more useful over time, not merely accumulate new URLs while existing guidance ages. Check whether several pages answer the same question differently. Consolidating or aligning overlapping guidance may improve reader clarity more than updating each page independently, particularly when product status or commercial definitions have changed. Assign maintenance ownership to important guides so a future product change triggers review rather than relying on readers to report outdated information.
Illustrative operating example
A hypothetical article on a planned service continues receiving qualified enquiries after the service status changes. Updating the availability wording and next-step guidance may be more valuable than publishing ten unrelated articles during the same editorial cycle.
Make it practical.
Use this checklist as you read. Checks are not stored.Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.
