TAP TAP GO
Define the reader’s decision
Identify what the article helps someone evaluate: a customer workflow, a corporate rollout, a partner operating model or an evidence requirement. The commercial next step should follow naturally from that decision. A generic sales prompt on every page can distract from the usefulness that brought the reader there.
Capture relevant context
When a reader enquires, ask only for information needed to route and assess the request. Connect the enquiry with its source where appropriate and permitted. A content page should not receive credit merely because someone visited it at some point during an unrelated journey.
Review quality with the receiving team
Ask whether enquiries match the intended audience and whether the article prepared people for a useful conversation. Improve the content when expectations are unclear. Measure qualified outcomes alongside readership so the publication can grow around demonstrated value rather than a fixed article quota. Ask qualified enquirers which question the article helped them answer. Their response can reveal a valuable editorial role even when analytics cannot reconstruct the full journey, and it can identify missing information that would make the next conversation more productive.
Illustrative operating example
A hypothetical guide on territory diligence attracts 800 readers and four qualified partner enquiries. A broad lifestyle article attracts 8,000 readers but no relevant conversations. The smaller guide may provide more direct commercial value, while the lifestyle page may serve a different objective.
Make it practical.
Use this checklist as you read. Checks are not stored.Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.
