TAP TAP GO
Record the material statement
List important claims about customers, product availability, partnerships, financial performance and future plans. For each, record the source, owner, date and approved wording. Focus on statements that could materially influence a reader’s decision rather than attempting to catalogue every sentence.
Separate present from planned
Use distinct language for observed results, management targets and proposed capabilities. Update materials when a dependency or status changes. A feature discussed with a prospective partner should not become a live-product claim through repeated copying across presentations.
Review at publication points
Check the register before publishing new investor materials, campaigns or major product pages. Give content teams a clear route for resolving uncertainty. The register should make accurate communication easier, not become a bureaucratic substitute for understanding the underlying business. Add an expiry or review trigger for claims that depend on changing conditions. Product availability, programme status and partner relationships may require review after a specific event, not merely on a fixed annual content-refresh schedule. Keep a short history of revised claims so old wording can be found and corrected across articles, presentations and partner materials.
Illustrative operating example
A hypothetical slide states that a service covers 30 countries, while the supporting document describes a target market pending partner activation. The register prompts a correction to target-market wording before the claim is repeated in a public article.
Make it practical.
Use this checklist as you read. Checks are not stored.Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.
