Make the work understandable

A public relations consultant can use Tap Tap Go to present approved examples of story development, background material and communication planning. Explain the public relevance of the story and your contribution to making it understandable. A published link can provide context, but it should not imply that you control editorial decisions or can guarantee similar coverage for another client.

Keep the relationship clear

Credit collaborators and distinguish earned coverage from sponsored or owned material where relevant. Keep confidential pitches and private journalist conversations outside the profile. A short preparation resource can help a prospective client identify the evidence behind a claim and the audience it matters to. The profile should invite a grounded conversation about a real story rather than promise attention simply because a message is polished.

Imagine this

Hypothetical scenario

Imagine a consultant meeting a founder with a technical announcement. Their profile shows an approved explanatory example and outlines the evidence needed, helping the founder distinguish a meaningful story from a general company update.

Make it practical.

Use this checklist as you read. Checks are not stored.

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