Make the work understandable

A customer insights manager can use Tap Tap Go to show approved examples of how observations are organised into a useful discussion. Explain the business question, the type of evidence considered and the limits of the interpretation. A visitor should understand why the insight matters without seeing identifiable interview material or a dramatic quotation stripped of context.

Keep the relationship clear

Separate a participant’s view from a claim about an entire audience. Keep sensitive recordings and raw notes in appropriate systems. A short public resource can explain the questions useful before an insights project begins, such as the decision the work should inform. The profile can introduce your judgement and method while respecting the people whose experiences contribute to the work.

Imagine this

Hypothetical scenario

Imagine an insights manager meeting a product collaborator. Their profile shows an approved thematic summary and explains the decision it informed, creating a focused conversation without sharing raw customer interviews.

Make it practical.

Use this checklist as you read. Checks are not stored.

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