Make the work understandable

A corporate storyteller can use Tap Tap Go to present approved articles, films or narrative examples with a short explanation of their purpose. Describe the people, problem and context that shaped the story. A visitor should understand the editorial judgement behind the finished piece rather than simply see a dramatic opening or attractive production.

Keep the relationship clear

Use personal stories with appropriate permission and distinguish illustrative scenes from reported events. Credit writers, photographers and production collaborators. A preparation guide can help a prospective client identify the evidence and voices needed before commissioning a narrative. The profile becomes useful when it shows how you connect human experience to an accurate account of the organisation’s work, rather than promising emotion at the expense of truth.

Imagine this

Hypothetical scenario

Imagine a storyteller meeting a company preparing a project retrospective. Their profile includes an approved narrative and explains how participant perspectives were gathered, helping the company understand the preparation needed.

Make it practical.

Use this checklist as you read. Checks are not stored.

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