The useful introduction

A visual merchandising manager can use Tap Tap Go to present approved display examples and describe the commercial or navigational problem each addressed. Explain the role you played and the constraints involved, without claiming that an attractive image proves a particular sales uplift. The story becomes stronger when the viewer understands the intended customer journey.

Make the next step clear

Organise the portfolio around distinct decisions: product hierarchy, seasonal storytelling or wayfinding. Include an enquiry route for the store format, campaign stage and responsibilities under discussion. Keep confidential performance information and unreleased campaign materials private. A prospective collaborator can then recognise a relevant approach and ask about their own brief rather than treating one successful-looking display as a formula to copy unchanged.

Imagine this

A hypothetical scene

A hypothetical store owner struggles to make a new range noticeable. The portfolio story helps them discuss product hierarchy before asking for a decorative concept.

Make it practical.

Use this checklist as you read. Checks are not stored.

Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.