TAP TAP GO
The useful introduction
An agency account lead can use Tap Tap Go to tell approved activation stories through the participant journey. Explain what visitors were invited to do, how the agency contributed and what the client wanted to explore. Avoid treating a crowded photograph as proof of measured commercial success when that evidence is not available.
Make the next step clear
Pair images with a concise project explanation and an enquiry route for a new brief. Ask about the intended audience and desired interaction before discussing a visual concept. Where results are shared, identify their scope and basis accurately. The profile gives a potential client something more useful than an impressive montage: a way to understand the experience and describe how a different audience might need a different approach.
A hypothetical scene
A hypothetical brand admires a playful activation but wants a quieter product conversation. The project story helps it explain that difference before commissioning a concept.
Make it practical.
Use this checklist as you read. Checks are not stored.Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.
