The useful introduction

A beauty exhibitor may speak with salon owners, retailers and curious consumers within a few minutes. Tap Tap Go can present the brand's approved showcase and offer a clear lead-capture route. Ask visitors to identify the type of enquiry they want to make so a wholesale discussion does not get confused with a question about a single product.

Make the next step clear

Use a visible QR as an alternative to sharing by NFC, and keep the destination focused on the event's featured range. Invite only the information needed for a useful reply, then follow up through the process the visitor expects. Profile or tap analytics can help review engagement with the showcase, but they do not by themselves establish which visitor is ready to buy. A focused enquiry gives the team better context.

Imagine this

A hypothetical scene

A hypothetical salon owner scans the booth QR and asks about the professional range. The team can respond to that stated interest instead of sending a generic consumer promotion.

Make it practical.

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Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.