Label the stage before the story

Tap Tap Go’s portfolio can accommodate project material, but publication requires a clear account of status. Use language that distinguishes an independent concept, client proposal, prototype and completed engagement. Do not let cinematic imagery imply a physical result that does not exist. Explain what the work was intended to explore and which parts you created. This gives conceptual work a legitimate role without confusing it with delivery evidence.

Choose an appropriate next action

A concept may invite discussion about your approach or interest in a related problem. It should not be used as proof that a client purchased, approved or deployed the solution. If the concept later becomes a project, update the account with the new evidence and status. Keep the original reasoning where useful, but avoid allowing older captions to conflict with the current story.

Imagine this

Hypothetical scenario

A hypothetical designer publishes a self-directed concept for a reception experience. The entry is clearly labelled as exploratory work and explains the design question. Visitors can assess the thinking without being led to believe that the space was commissioned or built.

Make it practical.

Use this checklist as you read. Checks are not stored.

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