Explain why it was considered

A concept that was not selected may still demonstrate useful thinking. Identify the question it explored and the reason it did not proceed, using approved information. Avoid presenting confidential client deliberations or framing another party as unreasonable. The reader should understand that the material is a considered alternative, not a delivered result.

Connect it to the chosen lesson

Explain what the exploration taught you about the constraint or audience. Keep the account proportionate and avoid claiming that the unused concept would certainly have performed better. In a Tap Tap Go portfolio, this material can enrich the process story when it adds a distinct insight. It should not inflate the apparent volume of completed work.

Imagine this

Hypothetical scenario

A hypothetical designer shares an approved unused navigation concept to explain why a simpler route was chosen. The entry is labelled as an alternative and focuses on the trade-off, not on an invented claim about what might have happened.

Make it practical.

Use this checklist as you read. Checks are not stored.

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