Rank by the visitor’s task

Start with the question a visitor is likely to ask next. Someone assessing your work may need a portfolio before a personal social feed. Someone arranging a meeting may need a calendar before a video channel. Group destinations by function and give the most important ones clear labels. The number of available link slots should not determine how many links you publish. Each visible destination should earn its place.

Remove unexplained choices

Check that every account is active, relevant and controlled by the right person or organisation. Label specialist communities or unfamiliar platforms with a short description. Where several links repeat the same material, keep the strongest destination and remove the distraction. Review the hierarchy after changes to your offer. A profile that once supported job applications may need a different order when you begin selling a service or recruiting a team.

Imagine this

Hypothetical example

A hypothetical consultant places “Recent projects,” “Book an introduction” and “Professional updates” first. A personal photography account remains available lower down rather than competing with the service enquiry. Visitors still discover personality, but the business journey remains obvious.

Make it practical.

Use this checklist as you read. Checks are not stored.

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