TAP TAP GO
Choose meaningful measures
Explain whether a number refers to registrations, active use, paid customers, completed orders or another defined event. State the observation period and any exclusions. Avoid treating a large cumulative count as proof of current engagement. Use a small set of measures that connect to the business model and keep their definitions stable enough to compare over time.
Provide a review trail
Retain the source reports and the calculation steps behind the published summary. Protect personal information when preparing extracts. Note known data limitations rather than presenting every dashboard figure as final. If a metric changes definition, explain the break in comparability. A reader should be able to follow how the figure was produced and ask relevant follow-up questions without needing unrestricted access to the entire operating system.
Put the guide to work
Keep the data extraction date with each published metric. A dashboard may continue changing after a presentation has been distributed. Recording the snapshot used helps the team explain later differences without assuming the earlier version was wrong or silently replacing its underlying evidence.
Hypothetical example
A founder presents total app registrations as evidence of repeat use. The revised traction pack separates registrations from a clearly defined activity measure and explains the reporting period. The conversation becomes more useful because the two figures answer different business questions.
Make it practical.
Use this checklist as you read. Checks are not stored.Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.
