Put the feature into the journey

Tap Tap Go’s experience model can connect tickets, memberships and check-in, while each programme defines the actual entitlement. Describe the main event accurately and keep private-session arrangements within their appropriate invitation process. Confirm how the current configuration distinguishes the relevant records. Avoid using images or promotional language from the private activity in a way that implies general entitlement.

What changes for the reader

Guests should understand what the public event includes, while invited participants receive the specific instructions they need. This avoids creating an artificial sense of exclusion at the venue after the wider promotion suggested everyone would receive the same experience.

Imagine this

A hypothetical scene

A conference includes a separately arranged roundtable. The public programme does not describe it as universally included, and invited participants receive clear instructions through the actual organiser process rather than relying on a vague premium-event headline.

Make it practical.

Use this checklist as you read. Checks are not stored.

References & further reading

Tap Tap Go Journal — publisher and product context ↗

Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.