TAP TAP GO
Make the feature practical
Tap Tap Go’s connected product model can bring identity, events, membership and commerce into related journeys while preserving their different meanings. Provide a clear optional storefront or enquiry route and explain the offer independently of the event ticket. Keep the commercial decision with the visitor. Confirm the actual purchase process rather than implying the event credential itself authorises a transaction.
The result to look for
The attendee can continue a useful conversation when interested, while the organiser and seller preserve the distinction between participation and purchase. This creates a more respectful experience than treating every guest as a customer who has already entered a sales process.
A hypothetical scene
A guest enjoys a service demonstration and chooses to explore the provider’s storefront afterward. The commercial journey begins with that voluntary action, not with an assumption that buying the event ticket also expressed interest in every exhibitor’s offer.
Make it practical.
Use this checklist as you read. Checks are not stored.References & further reading
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