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Label at the point of viewing
Put a plain-language caption beside each image: concept visual, design illustration, work in progress or completed photograph. Add the relevant date and version where it matters. Do not rely on a single note at the end of a long brochure. Keep the labels readable when the image is cropped for social media or viewed on a phone. Visual distinction helps preserve the meaning of the image outside its original layout.
Explain what can change
For proposed work, identify the aspects still subject to development or confirmation without turning the caption into unreadable small print. Keep current progress photographs separate from aspiration imagery. A review pack can show both, but their roles should be different. Before distribution, ask a colleague unfamiliar with the project to identify which images show reality today. Any hesitation suggests the labels or sequence need improvement.
Put the guide to work
Keep the image classification in the asset filename or metadata used by the design team. A caption can be lost when an image is copied into a new layout. Carrying the classification with the source makes it easier to restore the correct label during later reuse.
Hypothetical example
A project deck alternates finished-looking renders with construction photographs. A reader assumes all interiors are complete. The team introduces clear image labels and places the current-site section before future-design visuals, making the project stage easier to understand.
Make it practical.
Use this checklist as you read. Checks are not stored.Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.
