Name the relationship

Identify whether an organisation is a supplier, customer, adviser, integration provider or another type of counterpart. Confirm permission and approved wording before publication. Avoid placing a logo in a context that implies endorsement, ownership or a live service relationship beyond what is supported. Keep proposed relationships out of a row that appears to describe active operations.

Add useful context

A short role label or explanation can make the logo meaningful. Review the display when the relationship changes and keep the responsible contact on record. Do not treat past use of a logo as indefinite approval for every future campaign. If the relationship cannot be described publicly, use an appropriately general statement rather than a misleading badge. The reader should learn something concrete about the operating model, not simply absorb borrowed prestige.

Put the guide to work

Ask whether the page remains clear if the logos are removed. If the operating model becomes impossible to understand, the text may be relying too heavily on brand recognition. Explain the role in words first, then use the approved logo as supporting visual context.

Imagine this

Hypothetical example

A platform shows several financial-provider logos under a broad payments headline. The revised page identifies the specific role of each approved relationship and removes an organisation still in discussion, preventing readers from assuming identical live capabilities across all the logos.

Make it practical.

Use this checklist as you read. Checks are not stored.

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