Use specific reference points

Name the destination being discussed and explain how any distance or journey description was obtained. Distinguish straight-line proximity from an actual route. Avoid publishing a fixed travel time without context about route, mode and conditions. If the information has not been checked, describe it as an estimate and invite confirmation. A reader making a practical decision needs more than a glamorous skyline photograph.

Show operational relevance

Explain why the location matters to the intended use: delivery access, meeting convenience, nearby services or connections to relevant facilities. Provide a map link and an accurate meeting pin where appropriate. Check the pin from another device and compare it with the written directions. Do not confuse a building entrance with a general district marker. Review location details when access arrangements or the project stage changes.

Put the guide to work

Ask a colleague who has not visited the location to follow the directions. Record where they hesitate or choose the wrong entrance. Their experience can reveal a practical problem that a map pin alone misses, particularly where several buildings share a district name or a large site address.

Imagine this

Hypothetical example

An office profile claims to be minutes from a transport hub. The team replaces the vague phrase with a route link and a clearly described walking approach from the relevant exit. Visitors arrive at the correct entrance and can assess the route for themselves.

Make it practical.

Use this checklist as you read. Checks are not stored.

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