TAP TAP GO
Assess scope certainty
A standard product with clear conditions may support a direct purchase route. A service with variable requirements may need an enquiry or quotation first. Describe what the customer is agreeing to before sending them elsewhere. Confirm the current checkout-link arrangement and the provider responsible for processing the transaction. Do not assume that adding a link creates a complete order-management or payment-confirmation workflow.
Make the label match the destination
Use language that explains whether the visitor is buying, requesting a quote or arranging a discussion. Keep the offer name and scope consistent after the click. The benefit is a more confident customer decision and fewer avoidable misunderstandings about what happens next. A checkout link should not pressure someone into paying before essential requirements are agreed, and a quote form should not be presented as though it completes a purchase.
A hypothetical scene
A designer offers both a defined template package and bespoke project work. The storefront routes the template to its appropriate purchase process and the bespoke work to a requirements discussion. Customers can distinguish the two without assuming every service is available on identical terms.
Make it practical.
Use this checklist as you read. Checks are not stored.References & further reading
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